March 31, 2021

Stick It To COVID: Protecting Our Loved Ones

Getting vaccinated is the best way that we can protect ourselves and our loved ones from COVID-19.  That's the message from the latest ad in Saskatchewan's Stick It To COVID campaign.

The 30-second ad features Kyla from Swift Current, a mother of an immunocompromised child.  In the ad, Kyla says that she will get vaccinated to protect her child.

"If you ever had to look a child in the eye that's relying on you to protect them, would you say yes, I will protect you?" Kyla asks in the ad.  "And that's essentially it, I will get the vaccine.  I will protect you - because you can't protect yourself.  Because I will do anything at all costs to protect my daughter."

The 30-second ad is the second to be released as part of the Stick It To COVID campaign, a campaign that features real Saskatchewan people telling their stories of what the COVID-19 vaccine means to them.

Vaccines are safe, effective and the best way to protect ourselves and our communities from the COVID-19 virus.  When it's your turn, stick it to COVID and get vaccinated.

For more information on Saskatchewan's vaccine delivery plan, visit at

To view the latest ad, visit