May 25, 2020

Saskatchewan Tourism Week Celebrated May 24-30

The Government of Saskatchewan has proclaimed May 24-30 as Saskatchewan Tourism Week.  The week coincides with Tourism Week in Canada, which brings attention to the importance of a vibrant tourism sector and the economic benefits generated through travel and tourism.

The COVID-19 pandemic has brought tourism, worldwide, to an abrupt halt, causing severe, long-term effects and an uncertain future.  Saskatchewan’s tourism sector has experienced serious setbacks and faces a lengthy road to recovery.

The timing of Saskatchewan Tourism Week coincides with the gradual re-opening of some of the province’s tourism businesses and resources, including parks and campgrounds.  The week is an opportunity to showcase stories of creativity and resilience, acknowledge support among communities and broaden understanding of the diverse nature and important contributions of Saskatchewan’s tourism sector.

“The Government of Saskatchewan is pleased to proclaim Saskatchewan Tourism Week and acknowledge the people and experiences that make our province an inviting destination,” Minister Responsible for Tourism Saskatchewan Gene Makowsky said.  “As we move through the phases of re-opening the province, I encourage residents to support local tourism businesses while continuing safe social distancing.”

“Each year, Saskatchewan Tourism Week highlights why tourism matters and how our industry contributes significantly to our province’s economy and quality of life,” Tourism Saskatchewan CEO Mary Taylor-Ash said.  “Tourism Saskatchewan is eager to convey these important messages during this challenging time for tourism.  The week will continue to be an occasion that unites our industry and brings attention to the innovative, hardworking and resilient people who make tourism happen.  It is an opportunity to share their stories, and remind everyone of the incredible tourism experiences available right here in Saskatchewan.”

Tourism Saskatchewan will take full advantage of digital marketing to share tourism stories that highlight the creativity of the tourism industry as well as community support during the COVID-19 pandemic.  A series of videos will be posted on Tourism Saskatchewan’s consumer and industry social media channels, beginning on May 25.

Industry operators are invited to post videos and images of their own operations/customers, using the hashtag #SKTourismWeek.  The content will shed light on how tourism operators are navigating current circumstances and adjusting their services.

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