October 15, 2018

Ministry of Corrections and Policing Provides Funding to MADD

The Ministry of Corrections and Policing and partners are providing $25,000 in funding to MADD Canada as part of government’s efforts to curb impaired driving.

“Government has had a strong partnership with MADD Canada for many years, and we’re proud to provide them with this funding for their educational programs,” Corrections and Policing Minister Christine Tell said.  “We’re always impressed by the great work that MADD Canada does, and we know that ongoing education, especially among young people, is a big part of creating the social shift needed to eliminate impaired driving.”

The funding will be used by MADD Canada for programs that educate students and their teachers about the dangers of impaired driving.  This programming also provides students and teachers with strategies they can use to promote safe choices among their family and peers.

“MADD is a key ally in the Government of Saskatchewan's fight against impaired driving,” Minister Responsible for SGI Joe Hargrave said.  “Saskatchewan has made significant progress when it comes to curbing impaired driving, but we need to remain vigilant.  MADD's education and advocacy work in communities, in schools and in the media helps keep the issue top of mind.”

Government recently paired with MADD Canada, the Ministry of Highways and Infrastructure, SGI, SLGA, RCMP, municipal police, and stakeholders from the private sector and hospitality industry on the #howareyougettinghome campaign during this year’s August long weekend.  This campaign incorporated traditional media and social media to educate people about the risks of impaired driving and encourage them to make safe, healthy choices over the weekend.

“This campaign was a great opportunity to remind everyone about the importance of planning ahead to ensure you have safe and sober transportation,” MADD Canada Regional Manager Michelle Okere said.  “Additionally, with the support of partners and stakeholders, we were able to highlight innovative safe ride options, especially in rural communities, where we saw significant uptake on social media.”